Law of category 22 immutable laws of marketing

Until or unless your marketing and advertising message touches this emotional experience epicenter, there is little hope of being effective. People donвЂ™t decide to purchase product what they trulyВ want to acquire is the emotional experience that follows. Our Number 23 also applies somewhat universally to non-medical marketing. Beneath everything else, itвЂ™s the one and only reason people buy healthcare. What they shop for-and their reason for buying-is to achieve greater wellbeing for themselves.

People do not buy a medical procedure, service or product. There should, in our experience, be at least one more вЂњImmutable LawвЂќ that always applies in health care marketing. (And just in case you canвЂ™t find your dog-eared textbook, the original 22 Laws are outlined below.) For healthcare marketing, letвЂ™s add one moreвЂ¦ Ries and TroutвЂ™s take on the вЂњlaws of marketingвЂќ have endured, and their influential books about marketing and branding remain recommended reading. At the time, most hospitals didnвЂ™t have вЂњbrandingвЂќ in their vocabulary, less than 10,000 websites existed on the still-emerging Internet, medical practices didnвЂ™t have a вЂњmarketing person,вЂќ and social media had yet to be invented.ДЇor commercial and retail businesses, however, marketing and advertising were well-established industries with sophisticated thinking about reaching and influencing consumers.

Much has changed in the couple of decades since Al Ries and Jack Trout-both highly respected marketing strategists-published The 22 Immutable Laws of Marketing. Home В» Blog В» Healthcare Marketing В» The 23rd Immutable Law of Healthcare Marketing

Law of category 22 immutable laws of marketing